Nobody likes Microsoft…

April 3, 2009

Business Week’s Rob Hof reported today on the possibility of Google acquiring Twitter. The speculation is “the two companies are considering working together on a real-time Google search engine.” Interesting, indeed, but what struck me here was when Rob mentions the public’s reaction to the deal:

A lot of bloggers seem relieved, their belief that Twitter would wither under Google surpassed only by their even firmer conviction that it would be even worse if Microsoft bought the company.

I am definitely a strong believer in Google’s products and their business. I am an even stronger believer in their potential down the road, so, while I do agree with the public response, the fact that a Microsoft acquisition is being used as the other, more extreme, alternative–one that would be even worse for Twitter–is a pretty strong signal of the current state of Mircosoft’s brand.  Especially for a company that was once THE tech company, THE “Google” of their time, I cannot think of many things worse than having my brand used in this way…”Well, at least it’s not Microsoft.” That’s not positive at all.  People use sentences like that when they say things like, “Well, at least it’s not Syphilis.”

I do think Microsoft is doing some good things to remedy the public’s perception of their brand, but this just proves how much work they have ahead of them.

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