Seriously, no iPhone App?

March 21, 2009

Originally posted on 2.10.2009

This is more of a general observation, but, at this point, why haven’t more brands created their own app for the iPhone?

This really seems like a no-brainer to me. It’s just the most game-changing, culturally significant, increasingly ubiquitous device/interface available today…what’s the hold up? The iPhone app basically serves up the most targeted, customizable vehicle for your brand to become further infused into the lives of your consumers. Why are you not there yet? Whether you are a service company or a consumer product, you should be fully embracing this technology. You’ve had almost a full year to figure it out…where are you?

Miller High Life…as much as I loved your 5, 1-second spot strategy for the Super Bowl, you have still failed to create your own app. You know that beer drinking app? That should have been yours! Regardless of how long your Super Bowl time slot(s) were, I will guarantee that a Miller High Life app would have gained a hell of lot more attention and brand-LOVE, while costing you a fraction of the price.

Hey, Charles Schwab…I have to say, I’ve been banking with you for only a year, but almost every interaction I’ve had has reinforced your brand message of making things easy and doing things that make sense. But, where is your banking app? That would certainly be something that made sense right now. Did you know Chase has one out already? We are all waiting….

UPDATE: Here is a nice slideshow from Viximo Studios on the branded iPhone app.

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